Techno-Ready Marketing: How and Why Your Customers Adopt Technology - Couverture rigide

Parasuraman, A.; Colby, Charles L.

 
9780684864945: Techno-Ready Marketing: How and Why Your Customers Adopt Technology
Couverture rigide
ISBN 10 : 0684864940 ISBN 13 : 9780684864945
Editeur : Free Press, 2001

Synopsis

Rapid advances in technology are having a profound impact on the marketplace. And the technology is transforming company-customer interactions. This text introduces an innovative framework for measuring how receptive customers are to adopting state-of-the-art products and services. This allows managers to customize and tailor technology and technology-based products to different "techno-ready" market segments. The authors classify consumers as "explorers," "pioneers," "skeptics" and "laggards" to help managers use technology to enhance customer relations.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

A. Parasuraman is the James W. McLamore Professor of Marketing at the University of Miami. In collaboration with Leonard L. Berry he developed the 'Serv-Qual' model which is the basis for their bestselling book, Delivering Quality Service. L. Colby is president of Rockbridge Associates, Inc., a market research and consulting firm specialising in technology issues. His consulting clients include many Fortune 500 companies.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Free Press
Date d'édition
2001
Langue
anglais
ISBN 10 
0684864940
ISBN 13 
9780684864945
Reliure
Relié
Nombre de pages
236
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781416576631: Techno-Ready Marketing: How and Why Your Customers Adopt Technology

Edition présentée

ISBN 10 :  1416576630 ISBN 13 :  9781416576631
Editeur : Free Press, 2007
Couverture souple