When he was 26, Chip Conley broke the two cardinal rules of starting a business: he invested in an industry about which he knew nothing and he ignored the mantra "location, location, location." He bought a notorious "pay-by-the-hour" motel in a seedy San Francisco neighborhood.
A dozen years later, Chip is the "boy wonder" of the American travel industry, famous for his entrepreneurial genius, creativity, and sense of fun.
In The Rebel Rules, Conley shares his success secrets. He focuses on the primary traits -- vision, passion, instinct, and agility -- that characterize today's fast company leaders. His guidebook doubles as a toolbox for anyone -- whether a virgin entrepreneur or a corporate manager -- who wants to walk in step with today's business innovators.
The Rebel Rules will show you how to:
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Veteran CEO Chip Conley has created more boutique hotels than anyone in the world. Founder of Joie de Vivre Hospitality, which he grew into America’s second largest boutique hotel company, he speaks around the world on how to find meaning at the intersection of business and psychology. The author of several books, including Peak: How Great Companies Get Their Mojo from Maslow, he was named the Most Innovative CEO in the San Francisco Bay Area, which he calls home. For more information, visit EmotionalEquations.com and ChipConley.com.
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