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Selling Swimsuits in the Arctic: Seven Simple Keys to Growing Churches - Couverture souple

Hamilton, Adam

 
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Synopsis

The pastor of one of today’s most dynamic churches illumines the basic principles of attracting the unchurched to the Christian message. Using the story of Bob, a successful swimsuit salesman whose business takes a turn for the worse when he moves to Alaska, Adam Hamilton reminds us that all of life is about sales. Whether we are in a job interview, a candidates’ debate, or a classroom, we are selling something: our skills, our convictions, our selves. The same is true of presenting the gospel to the unchurched. In leading a friend to a saving relationship with Christ, in inviting them to join us at church, we are presenting them with something that we believe they need, that will make all the difference in their life. Yet if we don’t understand what we are presenting, who we are presenting it to, if we don’t believe in the message we are offering, or if we don’t believe that people need that message more than anything else, then we will not be faithful witnesses to it. In short, says Hamilton, if we don’t understand some of the most basic principles that all successful salespersons know, then we will not succeed in presenting the message of Christ to those who most need to hear it.

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À propos de l'auteur

Adam Hamilton is senior pastor of The United Methodist Church of the Resurrection in Leawood, Kansas, one of the fastest growing, most highly visible churches in the country. The Church Report named Hamilton's congregation the most influential mainline church in America, and he preached at the National Prayer Service as part of the presidential inauguration festivities in 2013. Hamilton is the best-selling and award-winning author of The Walk, Simon Peter, Creed, Half Truths, The Call, The Journey, The Way, 24 Hours That Changed the World, John, Revival, Not a Silent Night, Enough, When Christians Get It Wrong, and Seeing Gray in a World of Black and White, all published by Abingdon Press. Learn more about Adam Hamilton at AdamHamilton.com.

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