Book by Mander Jerry
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A total departure from previous writing about television, this book is the first ever to advocate that the medium is not reformable. Its problems are inherent in the technology itself and are so dangerous -- to personal health and sanity, to the environment, and to democratic processes -- that TV ought to be eliminated forever.
Weaving personal experiences through meticulous research, the author ranges widely over aspects of television that have rarely been examined and never before joined together, allowing an entirely new, frightening image to emerge. The idea that all technologies are "neutral," benign instruments that can be used well or badly, is thrown open to profound doubt. Speaking of TV reform is, in the words of the author, "as absurd as speaking of the reform of a technology such as guns."
Jerry Mander holds B.S. and M.S. degrees in Economics, spent 15 years in the advertising business, including five as president and partner of Freeman, Mander & Gossage, San Francisco, one of the most celebrated agencies in the country. After quitting commercial advertising, he achieved national fame for his public service campaigns, leading the Wall Street Journal to call him "the Ralph Nader of adevertising." In 1972 he founded the country's first non-profit ad agency, taking leave of that in 1974. Mander is co-author of The Great International Paper Airplane Book.
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Hardcover. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.11. N° de réf. du vendeur G0688032745I3N00
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Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Hardcover. Etat : Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.11. N° de réf. du vendeur G0688032745I5N00
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Hardcover. Etat : Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.11. N° de réf. du vendeur G0688032745I5N00
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Hardcover. Etat : Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.11. N° de réf. du vendeur G0688032745I3N10
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Hardcover. Etat : Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.11. N° de réf. du vendeur G0688032745I5N00
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Hardcover. Etat : Good. First Canadian Edition. IN GOOD ++ CONDITION, with a Dust Jacket in Good Condition, protected in a mylar jacket. 371pp bound in half cloth, with binding tight, front hinge starting, occasional underlining. This book is the first ever to advocate that TV is not reformable, and its problems are inherent in the technology itself, dangerous to personal health, the environment and the democratic process. N° de réf. du vendeur 003971
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Hardcover. Etat : Fine. Etat de la jaquette : Fair. First Edition. (1st) Four Arguments: The Mediation of Experience, The Colonization of Experience, Effects of Television on the Human Being, The Inherent Biases of Television. Dark blue leather-like spine, dark gray boards with embossed design, gilt very good on spine, 371 lightly browned pages. DJ heavy paper beneath mylar with red ornate design on front, browned and soiled with some nicks and tears. Fair DJ/Fine book. N° de réf. du vendeur 18900
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Hardcover. Etat : Very Good. First Edition. 1st edition 1st printing - some foxing to page edge - some staining to dust jacket and cover - stamp inside cover - otherwise binding strong contents clean - a nice collectible in mylar cover - enjoy. N° de réf. du vendeur 64-CG9S-8N0U
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