Fumbling the Future: How Xerox Invented, Then Ignored, the First Personal Computer - Couverture souple

Smith, Douglas K.; Alexander, Robert C.

Couverture souple

ISBN 10 : 0688095119 ISBN 13 : 9780688095116

Editeur : William Morrow & Co, 1989

Synopsis

Book by Smith Douglas K Alexander Robert C

A propos du livre

Présentation de l'éditeur

Ask consumers and users what names they associate with the multibillion dollar personal computer market, and they will answer IBM, Apple, Tandy, or Lotus. The more knowledgable of them will add the likes of Microsoft, Ashton-Tate, Compaq, and Borland. But no one will say Xerox. Fifteen years after it invented personal computing, Xerox still means "copy." Fumbling the Future tells how one of America's leading corporations invented the technology for one of the fastest-growing products of recent times, then miscalculated and mishandled the opportunity to fully exploit it. It is a classic story of how innovation can fare within large corporate structures, the real-life odyssey of what can happen to an idea as it travels from inspiration to implementation. More than anything, Fumbling the Future is a tale of human beings whose talents, hopes, fears, habits, and prejudices determine the fate of our largest organizations and of our best ideas. In an era in which technological creativity and economic change are so critical to the competitiveness of the American economy, Fumbling the Future is a parable for our times.

Détails de l'édition

• Éditeur: William Morrow & Co
• Date d'édition: 1989
• Langue: anglais
• ISBN 10: 0688095119
• ISBN 13: 9780688095116
• Reliure: Broché
• Coordonnées du fabricant: non disponible