Advertising and a Democratic Press - Couverture rigide

Baker, C. Edwin

Couverture rigide

ISBN 10 : 0691032580 ISBN 13 : 9780691032580

Editeur : Princeton University Press, 1994

Synopsis

While often criticized for encouraging a materialistic consumer culture, advertising is commonly assumed to be the financial cornerstone of the inexpensive American newspaper and an essential element for the efficient transmission of information in a democratic society. This text, however, argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favour the interests of advertisers over those of readers. Often consumers are willing to pay more for the smaller-circulation competitive paper that strongly presents their favoured editorial perspective. But advertising induces newspapers to compete for a maximum audience with blandly "objective" information, resulting in reduced differentiation among papers and the consequent eventual collapse of competition among dailies. The advertising-induced rise of objectivity and the decline of partisanship have also, this study argues, contributed to the decline in political culture and participation seen throughout this century. The author proposes a variety of regulatory responses to promote the press's freedom from advertisers' censorship. In clarifying this murky area of US constitutional law, he shows that these reforms are entirely consistent with the best understanding of the First Amendment guarantee of freedom of the press.

A propos du livre

Présentation de l'éditeur

In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with blandly "objective" information, resulting in reduced differentiation among papers and the eventual collapse of competition among dailies. Originally published in 1994. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These paperback editions preserve the original texts of these important books while presenting them in durable paperback editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

Biographie de l'auteur

C. Edwin Baker is the Nicholas F. Gallicchio Professor of Law at the University of Pennsylvania Law School and has been on the faculty at Penn since 1981. He also taught at NYU, Chicago, Cornell, Texas, Oregon, and Toledo law schools and at Harvard's Kennedy School of Government, and he was a staff attorney for the ACLU. He is the author of three earlier books: Media, Markets, and Democracy (Cambridge University Press, 2002), which won the 2002 McGannon Communications Policy Research Award; Advertising and a Democratic Press (1994); and Human Liberty and Freedom of Speech (1989). He has written more than fifty academic articles about free speech, equality, property, law and economics, jurisprudence, and the mass media, in addition to occasional popular commentary.

Détails de l'édition

• Éditeur: Princeton University Press
• Date d'édition: 1994
• Langue: anglais
• ISBN 10: 0691032580
• ISBN 13: 9780691032580
• Reliure: Relié
• Nombre de pages: 214
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible