9780691070711: The Race Card
Couverture souple
ISBN 10 : 0691070717 ISBN 13 : 9780691070711
Editeur : Princeton University Press, 2001

Synopsis

Did George Bush's use of the Willie Horton story during the1988 presidential campaign communicate most effectively when no one noticed its racial meaning? Do politicians routinely evoke racial stereotypes, fears, and resentments without voters' awareness? This controversial, rigorously researched book argues that they do. Tali Mendelberg examines how and when politicians play the race card and then manage to plausibly deny doing so. In the age of equality, politicians cannot prime race with impunity due to a norm of racial equality that prohibits racist speech. Yet incentives to appeal to white voters remain strong. As a result, politicians often resort to more subtle uses of race to win elections. Mendelberg documents the development of this implicit communication across time and measures its impact on society. Drawing on a wide variety of research-including simulated television news experiments, national surveys, a comprehensive content analysis of campaign coverage, and historical inquiry-she analyzes the causes, dynamics, and consequences of racially loaded political communication. She also identifies similarities and differences among communication about race, gender, and sexual orientation in the United States and between communication about race in the United States and ethnicity in Europe, thereby contributing to a more general theory of politics. Mendelberg's conclusion is that politicians-including many current state governors-continue to play the race card, using terms like "welfare" and "crime" to manipulate white voters' sentiments without overtly violating egalitarian norms. But she offers some good news: implicitly racial messages lose their appeal, even among their target audience, when their content is exposed.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Tali Mendelberg is Associate Professor of Politics at Princeton University.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Princeton University Press
Date d'édition
2001
Langue
anglais
ISBN 10 
0691070717
ISBN 13 
9780691070711
Reliure
Broché
Nombre de pages
324
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne

Autres éditions populaires du même titre

9780691070704: The Race Card: Campaign Strategy, Implicit Messages, and the Norm of Equality

Edition présentée

ISBN 10 :  0691070709 ISBN 13 :  9780691070704
Editeur : Princeton University Press, 2001
Couverture rigide