Articles liés à Status Signals: A Sociological Study of Market Competition
Synopsis
Why are elite jewelers reluctant to sell turquoise, despite strong demand? Why did leading investment bankers shun junk bonds for years, despite potential profits? Status Signals is the first major sociological examination of how concerns about status affect market competition. Starting from the basic premise that status pervades the ties producers form in the marketplace, Joel Podolny shows how anxieties about status influence whom a producer does (or does not) accept as a partner, the price a producer can charge, the ease with which a producer enters a market, how the producer's inventions are received, and, ultimately, the market segments the producer can (and should) enter. To achieve desired status, firms must offer more than strong past performance and product quality--they must also send out and manage social and cultural signals.
Through detailed analyses of market competition across a broad array of industries--including investment banking, wine, semiconductors, shipping, and venture capital--Podolny demonstrates the pervasive impact of status. Along the way, he shows how corporate strategists, tempted by the profits of a market that would negatively affect their status, consider not only whether to enter the market but also whether they can alter the public's perception of the market. Podolny also examines the different ways in which a firm can have status. Wal-Mart, for example, has low status among the rich as a place to shop, but high status among the rich as a place to invest.Status Signals provides a systematic understanding of market dynamics that have--until now--not been fully appreciated.
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À propos de l?auteur
Joel M. Podolny is dean and William S. Bienecke Professor of Management at the Yale School of Management. His articles have appeared in the American Journal of Sociology, American Sociological Review, and Administrative Science Quarterly.
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Status Signals: A Sociological Study of Market Competition
Edité par
Princeton University Press, 2008
ISBN 10 : 0691136432
ISBN 13 : 9780691136431
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Status Signals: A Sociological Study of Market Competition
Edité par
Princeton University Press, 2008
ISBN 10 : 0691136432
ISBN 13 : 9780691136431
Ancien ou d'occasion
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Status Signals: A Sociological Study of Market Competition
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Princeton University Press, 2008
ISBN 10 : 0691136432
ISBN 13 : 9780691136431
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Etat : New. Shows how concerns about status affect market competition. This book shows how anxieties about status influence whom a producer does (or does not) accept as a partner, the price a producer can charge, the ease with which a producer enters a market, how the producer's inventions are received, and the market segments the producer can enter. Num Pages: 304 pages, 2 halftones. 23 line illus. 36 tables. BIC Classification: KC. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 156 x 19. Weight in Grams: 440. . 2008. Paperback. . . . . N° de réf. du vendeur V9780691136431
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Status Signals: A Sociological Study of Market Competition
Edité par
Princeton University Press, 2008
ISBN 10 : 0691136432
ISBN 13 : 9780691136431
Neuf
Couverture souple
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Status Signals: A Sociological Study of Market Competition
Edité par
Princeton University Press, 2008
ISBN 10 : 0691136432
ISBN 13 : 9780691136431
Neuf
Couverture souple
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Etat : New. Shows how concerns about status affect market competition. This book shows how anxieties about status influence whom a producer does (or does not) accept as a partner, the price a producer can charge, the ease with which a producer enters a market, how the producer's inventions are received, and the market segments the producer can enter. Num Pages: 304 pages, 2 halftones. 23 line illus. 36 tables. BIC Classification: KC. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 156 x 19. Weight in Grams: 440. . 2008. Paperback. . . . . Books ship from the US and Ireland. N° de réf. du vendeur V9780691136431
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Status Signals
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Princeton University Press, 2008
ISBN 10 : 0691136432
ISBN 13 : 9780691136431
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Shows how concerns about status affect market competition. This book shows how anxieties about status influence whom a producer does (or does not) accept as a partner, the price a producer can charge, the ease with which a producer enters a market, how the . N° de réf. du vendeur 447030934
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Status Signals
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Paperback. Etat : New. Why are elite jewelers reluctant to sell turquoise, despite strong demand? Why did leading investment bankers shun junk bonds for years, despite potential profits? Status Signals is the first major sociological examination of how concerns about status affect market competition. Starting from the basic premise that status pervades the ties producers form in the marketplace, Joel Podolny shows how anxieties about status influence whom a producer does (or does not) accept as a partner, the price a producer can charge, the ease with which a producer enters a market, how the producer's inventions are received, and, ultimately, the market segments the producer can (and should) enter. To achieve desired status, firms must offer more than strong past performance and product quality--they must also send out and manage social and cultural signals. Through detailed analyses of market competition across a broad array of industries--including investment banking, wine, semiconductors, shipping, and venture capital--Podolny demonstrates the pervasive impact of status.Along the way, he shows how corporate strategists, tempted by the profits of a market that would negatively affect their status, consider not only whether to enter the market but also whether they can alter the public's perception of the market. Podolny also examines the different ways in which a firm can have status. Wal-Mart, for example, has low status among the rich as a place to shop, but high status among the rich as a place to invest. Status Signals provides a systematic understanding of market dynamics that have--until now--not been fully appreciated. N° de réf. du vendeur LU-9780691136431
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Status Signals : A Sociological Study of Market Competition
Edité par
Princeton University Press, 2008
ISBN 10 : 0691136432
ISBN 13 : 9780691136431
Neuf
Couverture souple
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Status Signals : A Sociological Study of Market Competition
Edité par
Princeton University Press, 2008
ISBN 10 : 0691136432
ISBN 13 : 9780691136431
Ancien ou d'occasion
Couverture souple
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Status Signals
Edité par
Princeton University Press, US, 2008
ISBN 10 : 0691136432
ISBN 13 : 9780691136431
Neuf
Paperback
Vendeur : Rarewaves USA United, OSWEGO, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. Why are elite jewelers reluctant to sell turquoise, despite strong demand? Why did leading investment bankers shun junk bonds for years, despite potential profits? Status Signals is the first major sociological examination of how concerns about status affect market competition. Starting from the basic premise that status pervades the ties producers form in the marketplace, Joel Podolny shows how anxieties about status influence whom a producer does (or does not) accept as a partner, the price a producer can charge, the ease with which a producer enters a market, how the producer's inventions are received, and, ultimately, the market segments the producer can (and should) enter. To achieve desired status, firms must offer more than strong past performance and product quality--they must also send out and manage social and cultural signals. Through detailed analyses of market competition across a broad array of industries--including investment banking, wine, semiconductors, shipping, and venture capital--Podolny demonstrates the pervasive impact of status.Along the way, he shows how corporate strategists, tempted by the profits of a market that would negatively affect their status, consider not only whether to enter the market but also whether they can alter the public's perception of the market. Podolny also examines the different ways in which a firm can have status. Wal-Mart, for example, has low status among the rich as a place to shop, but high status among the rich as a place to invest. Status Signals provides a systematic understanding of market dynamics that have--until now--not been fully appreciated. N° de réf. du vendeur LU-9780691136431
Quantité disponible : Plus de 20 disponibles