Identity Economics - Couverture rigide

Akerlof, George

Couverture rigide

ISBN 10 : 0691146489 ISBN 13 : 9780691146485

Editeur : Princeton University Press, 2010

Synopsis

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A propos du livre

Présentation de l'éditeur :

In 1995, economist Rachel Kranton wrote future Nobel Prize-winner George Akerlof a letter insisting that his most recent paper was wrong. Identity, she argued, was the missing element that would help to explain why people--facing the same economic circumstances--would make different choices. This was the beginning of a fourteen-year collaboration--and of Identity Economics.

Identity economics is a new way to understand people's decisions--at work, at school, and at home. With it, we can better appreciate why incentives like stock options work or don't; why some schools succeed and others don't; why some cities and towns don't invest in their futures--and much, much more.

Identity Economics bridges a critical gap in the social sciences. It brings identity and norms to economics. People's notions of what is proper, and what is forbidden, and for whom, are fundamental to how hard they work, and how they learn, spend, and save. Thus people's identity--their conception of who they are, and of who they choose to be--may be the most important factor affecting their economic lives. And the limits placed by society on people's identity can also be crucial determinants of their economic well-being.

Revue de presse :

In the regular economic discourse of markets and taxes, we often forget about the forces that truly make a large difference in our lives. In Identity Economics we sit on an economic porch with Rachel Kranton and George Akerlof, observing what we care about most --our identity.
(Dan Ariely, author of "Predictably Irrational: The Hidden Forces That Shape Our Decisions" )

À propos de cette édition

• Éditeur: Princeton University Press
• Date d'édition: 2010
• ISBN 10: 0691146489
• ISBN 13: 9780691146485
• Reliure: Relié
• Nombre de pages: 192