Identity Economics: How Our Identities Shape Our Work, Wages, and Well-Being - Couverture souple

Akerlof, George A.; Kranton, Rachel E.

Couverture souple

ISBN 10 : 0691152551 ISBN 13 : 9780691152554

Editeur : Princeton University Press, 2011

Synopsis

Identity Economics Provides an important way to understand human behavior, revealing how our identities - and not just economic incentives - influence our decisions. This title explains how our conception of who we are and who we want to be may shape our economic lives more than any other factor, affecting how hard we work, and how we learn, spend, and save. Full description

A propos du livre

Présentation de l'éditeur

Identity Economics provides an important and compelling new way to understand human behavior, revealing how our identities - and not just economic incentives - influence our decisions. Nobel Prize - winning economist George Akerlof and Rachel Kranton explain how our conception of who we are and who we want to be may shape our economic lives more than any other factor, affecting how hard we work, and how we learn, spend, and save. Identity Economics also shows how others' perceptions of our identity can crucially determine our economic well-being. By demonstrating the ways identity and social norms guide economic behavior, Akerlof and Kranton present a powerful challenge to conventional economics - and our everyday assumptions about human behavior.

Biographie de l'auteur

George A. Akerlof, winner of the 2001 Nobel Prize in Economics, is the Koshland Professor of Economics at the University of California, Berkeley. He is the coauthor, with Robert Shiller, of Animal Spirits : How Human Psychology Drives the Economy and Why It Matters for Global Capitalism (Princeton). Rachel E. Kranton is professor of economics at Duke University.

Détails de l'édition

• Éditeur: Princeton University Press
• Date d'édition: 2011
• ISBN 10: 0691152551
• ISBN 13: 9780691152554
• Reliure: Broché
• Langue: anglais
• Nombre de pages: 200