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The Internet Trap: How the Digital Economy Builds Monopolies and Undermines Democracy - Couverture souple

Hindman, Matthew

 
9780691210209: The Internet Trap: How the Digital Economy Builds Monopolies and Undermines Democracy
Couverture souple
ISBN 10 : 0691210209 ISBN 13 : 9780691210209
Editeur : Princeton University Press, 2020

Synopsis

Why there is no such thing as a free audience in today's attention economy

The internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online--and grab all the profits. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else, and reveals what small players can do to survive in a game that is rigged against them. Challenging some of the most enduring myths of digital life, Matthew Hindman explains why net neutrality alone is no guarantee of an open internet, and demonstrates what it really takes to grow a digital audience in today's competitive online economy.

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À propos de l'auteur

Matthew Hindman is associate professor of media and public affairs at George Washington University and the author of the award-winning book The Myth of Digital Democracy (Princeton).

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Éditeur
Princeton University Press
Date d'édition
2020
Langue
anglais
ISBN 10 
0691210209
ISBN 13 
9780691210209
Reliure
Broché
Nombre de pages
256
Coordonnées du fabricant
Princeton University Press
https://press.princeton.edu/books

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PRINCETON
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Etats-Unis
Personne responsable
non disponible