Bridging the Services Chasm: Aligning Services Strategy to Maximize Product Success - Couverture rigide

Lah, Thomas E.

Couverture rigide

ISBN 10 : 0692004939 ISBN 13 : 9780692004937

Editeur : Professional Service Press, 2009

Synopsis

Bridging the Services Chasm provides a comprehensive framework companies can use to make critical service strategy decisions that have rapidly become the difference between product success and market failure. Based on the analysis of technology providers, this book leverages a combination of public record, unique survey data, and direct interaction to clearly define the critical role services is now playing in the success of product companies. In 1991, Geoffrey Moore published Crossing the Chasm. This seminal work framed and defined the specific challenges that companies face as they attempt to drive new product offerings to market. Since then, a new set of strategy challenges for product-centric companies has become evident. And there is a new chasm that companies must decide how to cross: The Services Chasm. Bridging the Services Chasm frames the services strategy decisions product companies can no longer afford to defer and provides a clear path for action.

Détails de l'édition

• Éditeur: Professional Service Press
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 0692004939
• ISBN 13: 9780692004937
• Reliure: Relié
• Nombre de pages: 328
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible