Articles liés à Getting the Fish to Swim to You & Keeping Them...

Getting the Fish to Swim to You & Keeping Them in Your Boat: Marketing Wisdom to Attract & Retain Customers - Couverture souple

Adler, Alan

 
9780692010754: Getting the Fish to Swim to You & Keeping Them in Your Boat: Marketing Wisdom to Attract & Retain Customers

Synopsis

Getting the Fish to Swim to You & Keeping Them in Your Boat It's about how CHOICE, COMPLEXITY and CHANGE have impacted buyer behaviors and attitudes. Why, what got you where you are today won't take you where you want to be, in the future. There are more than 160 case studies of what can be done to mitigate this phenomenon and 80 things not to do.

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