Digital China: Working with Bloggers, Influencers and KOLs - Couverture souple

Livre 2 sur 11: Digital China

Dudarenok, Ashley Galina; Hallanan, Lauren

 
9780692041901: Digital China: Working with Bloggers, Influencers and KOLs
Couverture souple
ISBN 10 : 0692041907 ISBN 13 : 9780692041901
Editeur : Alarice international Limited, 2018

Synopsis

Want to know more about influencer marketing in the world’s largest and fastest growing online market? This is the second book in our series guiding you through China’s digital space. China is one of the most attractive markets in the world and collaborating with bloggers, KOLs and influencers is essential if you want to find a place in the consumer’s heart. Don’t know where to start? This book will help newcomers and experienced marketers alike gain insight and take action.
You’ll learn about:

  • The Most Influential KOL Platforms and How They Work
  • How to Find and Select the Right Influencer for You
  • The Ins and Outs of Effective KOL Campaigns
  • KOLs in action: Revealing Case Studies

    • If you need a clearer understanding of one of the most dynamic marketing areas in China, this book is for you.
    Over her 12 year marketing career in China and Hong Kong, serial entrepreneur Ashley has plenty of social media savvy to share. As a writer and former influencer with 400,000 fans on Chinese social media, Lauren Hallanan has firsthand experience and valuable insider knowledge. Together, they deliver actionable tips and key insights into the world of influencers and opinion leaders in China.
    “Nowhere more than China, no time more than now, working with influencers isn't just important, it's critical. It sits at the convergence of the biggest trends of our times: commerce, technology, social media and trust. But with so many options and such intense competition, you need a guide. You're holding it now. Page by page, chapter by chapter, the opportunities and options will become clear. This book will open your eyes, save you time and map out a shortcut over a mountain of challenges and possibilities. You've found it.”— Andy Crestodina, Co-founder and Chief Marketing Officer of Orbit Media Studios and author of Content Chemistry
    “China has taken the message of personal branding to heart, and has developed a powerful influencer market that's well worth understanding. This insightful book will show you opinion leadership, China style. In the early days of digital marketing, China learned from the U.S. Today, it's important for globally savvy marketers to learn from China.”— Dorie Clark, adjunct professor, Duke University Fuqua School of Business and author, Entrepreneurial You and Stand Out
    "To succeed in in reaching buyers online in the China market, you need to work with influencers. This book, packed with examples, will show you how."- David Meerman Scott, marketing strategist, entrepreneur, and bestselling author of ten books including The New Rules of Marketing and PR
    Digital China: Working with Bloggers, Influencers and KOLs will help you to get the most from your cooperation with influencers in China. Don’t miss your chance to get ahead of the game
    When you’re ready, scroll up and click ”Add to Cart” now!

    Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

    Éditeur
    Alarice international Limited
    Date d'édition
    2018
    Langue
    anglais
    ISBN 10 
    0692041907
    ISBN 13 
    9780692041901
    Reliure
    Broché
    Nombre de pages
    164
    Coordonnées du fabricant
    Manufactured by Amazon on behalf of the author
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