Goal Posts: The 1962 Post Cereal Football Card Promotion - Couverture souple

Marks, Ken

Couverture souple

ISBN 10 : 069208293X ISBN 13 : 9780692082935

Editeur : Ken Marks, 2018

Synopsis

Fred K. Smart, Group Product Manager for Post Cereals, received a correspondence from a gentleman suggesting that Post consider the use of football cards on cereals. Though the idea was not immediately implemented, the concept triggered an idea which eventually led to the 1961 Baseball Card Promotion; based on the success of that promotion, the idea to print football cards on the cereals was revisited and the 1962 Post Cereal Football Card Promotion was born. This book is the first of its kind, not only explaining the entire General Foods promotion, but is a handbook for the avid Post football collector describing the cards, panels, Master Set Distribution and Descriptions (which cards were on which cereals), set anomalies, and promotion strategies. It’s a book you’ll not want to put down …

A propos du livre

À propos de l?auteur

Ken Marks is one of the hobby’s leading collectors and enthusiasts of the 1960-1963 Post Cereal and Jell-O Football/Baseball card promotions. An icon who is highly respected amongst his collector peers, Ken’s interest and expertise spans over four decades: he has conducted exhaustive research on the Post/Jell-O card promotions of the sixties and his related collection is second-to-none. Ken has an unparalleled love for the 1962 Post Cereal Football promotion which serves as an inspiration for this book (Biographical synopsis provided by Dave Worley).

Détails de l'édition

• Éditeur: Ken Marks
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 069208293X
• ISBN 13: 9780692082935
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 114
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg