Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations - Couverture souple

Katsov, Ilya

 
9780692142608: Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations
Couverture souple
ISBN 10 : 0692142606 ISBN 13 : 9780692142608
Editeur : Grid Dynamics, 2017

Synopsis

Introduction to Algorithmic Marketing is a comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. It summarizes various techniques tested by major technology, advertising, and retail companies, and it glues these methods together with economic theory and machine learning. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization.

"A comprehensive and indispensable reference for anyone undertaking the transformational journey towards algorithmic marketing."

―Ali Bouhouch, CTO, Sephora Americas

"It is a must-read for both data scientists and marketing officers―even better if they read it together."

―Andrey Sebrant, Director of Strategic Marketing, Yandex

"The book gives the executives, middle managers, and data scientists in your organization a set of concrete, actionable, and incremental recommendations on how to build better insights and decisions, starting today, one step at a time."

―Victoria Livschitz, founder and CTO, Grid Dynamics

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Grid Dynamics
Date d'édition
2017
Langue
anglais
ISBN 10 
0692142606
ISBN 13 
9780692142608
Reliure
Broché
Nombre de pages
508
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Allemagne

Autres éditions populaires du même titre

9780692989043: Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations

Edition présentée

ISBN 10 :  0692989048 ISBN 13 :  9780692989043
Editeur : Grid Dynamics, 2017
Couverture rigide