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Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations - Couverture souple
Synopsis
Introduction to Algorithmic Marketing is a comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. It summarizes various techniques tested by major technology, advertising, and retail companies, and it glues these methods together with economic theory and machine learning. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization.
"A comprehensive and indispensable reference for anyone undertaking the transformational journey towards algorithmic marketing."
―Ali Bouhouch, CTO, Sephora Americas
"It is a must-read for both data scientists and marketing officers―even better if they read it together."
―Andrey Sebrant, Director of Strategic Marketing, Yandex
"The book gives the executives, middle managers, and data scientists in your organization a set of concrete, actionable, and incremental recommendations on how to build better insights and decisions, starting today, one step at a time."
―Victoria Livschitz, founder and CTO, Grid Dynamics
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
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Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations
Edité par
Grid Dynamics, 2017
ISBN 10 : 0692142606
ISBN 13 : 9780692142608
Ancien ou d'occasion
Paperback
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. Introduction to Algorithmic Marketing is a comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. It summarizes various techniques tested by major technology, advertising, and retail companies, and it glues these methods together with economic theory and machine learning. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization.A comprehensive and indispensable reference for anyone undertaking the transformational journey towards algorithmic marketing.―Ali Bouhouch, CTO, Sephora AmericasIt is a must-read for both data scientists and marketing officers―even better if they read it together.―Andrey Sebrant, Director of Strategic Marketing, YandexThe book gives the executives, middle managers, and data scientists in your organization a set of concrete, actionable, and incremental recommendations on how to build better insights and decisions, starting today, one step at a time.―Victoria Livschitz, founder and CTO, Grid Dynamics. N° de réf. du vendeur 00107989998
Acheter D'occasion
EUR 6,27
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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Image d'archives
Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations
Edité par
Grid Dynamics, 2017
ISBN 10 : 0692142606
ISBN 13 : 9780692142608
Ancien ou d'occasion
Paperback
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. Introduction to Algorithmic Marketing is a comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. It summarizes various techniques tested by major technology, advertising, and retail companies, and it glues these methods together with economic theory and machine learning. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization.A comprehensive and indispensable reference for anyone undertaking the transformational journey towards algorithmic marketing.―Ali Bouhouch, CTO, Sephora AmericasIt is a must-read for both data scientists and marketing officers―even better if they read it together.―Andrey Sebrant, Director of Strategic Marketing, YandexThe book gives the executives, middle managers, and data scientists in your organization a set of concrete, actionable, and incremental recommendations on how to build better insights and decisions, starting today, one step at a time.―Victoria Livschitz, founder and CTO, Grid Dynamics. N° de réf. du vendeur 00109789647
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EUR 6,27
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Expédition nationale : Etats-Unis
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Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations
Edité par
Grid Dynamics, 2017
ISBN 10 : 0692142606
ISBN 13 : 9780692142608
Ancien ou d'occasion
Couverture souple
Vendeur : Dream Books Co., Denver, CO, Etats-Unis
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Etat : good. Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly! N° de réf. du vendeur DBV.0692142606.G
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Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations
Edité par
Grid Dynamics, 2017
ISBN 10 : 0692142606
ISBN 13 : 9780692142608
Ancien ou d'occasion
Couverture souple
Vendeur : Zoom Books East, Glendale Heights, IL, Etats-Unis
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Etat : very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. N° de réf. du vendeur ZEV.0692142606.VG
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Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations
Edité par
Grid Dynamics, 2017
ISBN 10 : 0692142606
ISBN 13 : 9780692142608
Ancien ou d'occasion
Paperback
Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : Very Good. Introduction to Algorithmic Marketing is a comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. It summarizes various techniques tested by major technology, advertising, and retail companies, and it glues these methods together with economic theory and machine learning. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization.A comprehensive and indispensable reference for anyone undertaking the transformational journey towards algorithmic marketing.―Ali Bouhouch, CTO, Sephora AmericasIt is a must-read for both data scientists and marketing officers―even better if they read it together.―Andrey Sebrant, Director of Strategic Marketing, YandexThe book gives the executives, middle managers, and data scientists in your organization a set of concrete, actionable, and incremental recommendations on how to build better insights and decisions, starting today, one step at a time.―Victoria Livschitz, founder and CTO, Grid Dynamics. N° de réf. du vendeur CIN0692142606VG
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Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations
Edité par
Grid Dynamics, 2017
ISBN 10 : 0692142606
ISBN 13 : 9780692142608
Ancien ou d'occasion
Couverture souple
Vendeur : Goodwill Books, Hillsboro, OR, Etats-Unis
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Etat : acceptable. Fairly worn, but readable and intact. If applicable: Dust jacket, disc or access code may not be included. N° de réf. du vendeur GICWV.0692142606.A
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Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations
Edité par
Grid Dynamics, 2017
ISBN 10 : 0692142606
ISBN 13 : 9780692142608
Ancien ou d'occasion
Paperback
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Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0692142606I4N00
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Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations
Edité par
Grid Dynamics, 2017
ISBN 10 : 0692142606
ISBN 13 : 9780692142608
Ancien ou d'occasion
Paperback
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Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0692142606I3N00
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Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations
Edité par
Grid Dynamics, 2017
ISBN 10 : 0692142606
ISBN 13 : 9780692142608
Ancien ou d'occasion
Couverture souple
Vendeur : Goodwill of Greater Milwaukee and Chicago, Racine, WI, Etats-Unis
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Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations
Edité par
Grid Dynamics, 2017
ISBN 10 : 0692142606
ISBN 13 : 9780692142608
Ancien ou d'occasion
Couverture souple
Vendeur : MERS Goodwill, Saint Louis, MO, Etats-Unis
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Etat : acceptable. Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Pages may include limited notes and highlighting, but the text cannot be obscured or unreadable. Any access codes or passwords originally included with the book may be expired, used or no longer valid. Image is stock photo and cover art edition may be different than pictured. N° de réf. du vendeur MERV.0692142606.A
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