Tradeshow Success: 14 Proven Steps to Take Your Tradeshow Marketing to the Next Level - Couverture souple

Patterson, Timothy

 
9780692446362: Tradeshow Success: 14 Proven Steps to Take Your Tradeshow Marketing to the Next Level
Couverture souple
ISBN 10 : 0692446362 ISBN 13 : 9780692446362
Editeur : Tradeshowguy Publishing, 2015

Synopsis

So…you’re in charge of planning your company’s trade show marketing strategy.

Don’t freak out!

This easy-to-follow guide has all of the practical tips and tricks you need to become a trade show champion.

Author and marketing expert Tim Patterson illustrates how to successfully navigate the world of trade shows and expos using both real and fictional examples that clearly explain all of the crucial steps. From planning to budgeting, from booth design to social media, and from staff training to record keeping, you will learn the art of creating a trade show marketing program that ensures your company comes out ahead.

Building your business can seem like a daunting task, but whether you’re new to promotion or this isn’t your first rodeo, Patterson’s fourteen steps will help you scale the mountain of marketing with ease so you can spend more time enjoying the view. If nothing else, his advice on the whys and hows of using LinkedIn, Twitter, and other social media is worth its weight in gold.

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À propos de l?auteur

Timothy Patterson is the founder of Communication One Exhibits, a company that helps clients excel at trade show marketing.

Formerly an Oregon radio personality grounded in the Top 40 music of the seventies, Patterson spent twenty-five years on the air before switching careers and becoming VP of sales and marketing at Interpretive Exhibits—a move that would eventually lead him to start his own business. An expert on social media and other aspects of exhibit marketing, he often speaks, blogs, and leads webinars on the subject.

Patterson is a proud father who loves to ski, beat on the drums, and enjoy good music—both as a listener and a musician.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Tradeshowguy Publishing
Date d'édition
2015
Langue
anglais
ISBN 10 
0692446362
ISBN 13 
9780692446362
Reliure
Broché
Numéro d'édition
1
Nombre de pages
134
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
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