Learning Curves, Economies of Scale, and Strategic Marketing - Couverture souple

Story Ph. D., John

Couverture souple

ISBN 10 : 0692635505 ISBN 13 : 9780692635506

Editeur : Primal Strategy Publications, 2016

Synopsis

Learning curves and economies of scale are two of the most underappreciated concepts in strategic management. In some ways they’re a bit like the magic. They create profit where none existed and reduce costs without additional capital. Whether you are trying to use economies of scale and learning curves to build competitive advantage, or figure out exactly why your firm is at a disadvantage, it’s important to understand the basics of how these phenomena impact costs and competition. This book takes you through the concepts, using concrete examples and illustrations, then explores their roles in strategy. Based on nearly 20 years of teaching these concepts to MBA and undergraduate students, this book provides information you need, using the tools that have proven most conducive to learning and understanding. It will take you beyond simple understanding to strategic applications.

A propos du livre

À propos de l'auteur

I was born in 1957 in Houston, Texas. I had a long career in the oilfields of South Texas, before going back to earn a business degree from Texas A&M University. Though I started as Class of '80, I finished as Class of '91. One of my favorite T-shirts says, "College, the 12 best years of my life!" and I mean it. Once I started back, I found it difficult to stop, earning an MS from A&M and a Ph. D. from the University of Colorado. I have served on the faculty of UTSA, Idaho State University, and the University of St. Thomas, in Houston. I have worked with a variety of marketing research firms to measure, analyze, and develop customer/brand relationships. I founded Storyed Solutions to provide marketing and management research solutions to industry and higher education. I have been married for over 30 years, to the same wife, and have three lovely daughters. My Business Short Books compile material that I have used to supplement my teaching and give students a deeper understanding of specific strategic topics. They include insights, examples, and equations (when appropriate). They are not designed to replace textbooks, but convey a level of understanding not typically available from the typical textbook chapter. I learned to surf, at 49, when we decided to move back to Texas, from Idaho. It was one of the best decisions I ever made. In Old Guy Surfing I share my learning experiences, along with strategies and techniques to keep old guys surfing into old age.

Détails de l'édition

• Éditeur: Primal Strategy Publications
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 0692635505
• ISBN 13: 9780692635506
• Reliure: Broché
• Nombre de pages: 48
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg