FUNdraising Good Times Classics: A Collection of Nonprofit Advice Columns Volume 1 - Couverture souple

Shaw M.A.Ed, Mr. Melvin B.; Shaw CFRE, Ms. Pearl D.

Couverture souple

ISBN 10 : 069275685X ISBN 13 : 9780692756850

Editeur : Saad&Shaw, 2016

Synopsis

Saad&Shaw, authors of the nationally syndicated column and blog FUNdraising Good Times, have compiled a collection of their best strategies for fundraising professionals, volunteers, and nonprofit leaders. Whether you’re just starting out, or want to take your fundraising to the next level, FUNdraising Good Times Classics, Volume 1 provides concise, powerful advice and inspiration. Topics covered include: Prerequisites for fundraising success Feasibility studies Proposal writing Marketing Soliciting gifts Special events Board development Strategic planning Fundraising ethics Career advice And much more! This engaging, comprehensive collection also includes checklists and questionnaires to guide your fundraising activities. A must-have for any fundraiser’s toolkit! Business managers, marketers, and team leaders will also benefit from these valuable lessons. Mel and Pearl Shaw offer 50 years of combined expertise in fundraising for colleges and universities, philanthropies, health care institutions, and grassroots organizations. Their other publications include Prerequisites for Fundraising Success, The Fundraiser’s Guide to Soliciting Gifts: Turning Prospects into Donors, and The Grand Experiment.

A propos du livre

À propos de l?auteur

Melvin B. Shaw offers more than 50 years of experience in fund development and marketing. Formerly the vice president of marketing for the United Negro College Fund (UNCF), he created and produced the Lou Rawls Telethon, raising $4 million annually in corporate sponsorships and more than $500 million in annual gifts to date. Mel also served as the executive director of the Texas Association of Developing Colleges, facilitating joint programs and fundraising. He is nationally recognized for creating and designing programs that combine marketing and fundraising and increase revenue and alumni/volunteer engagement. He has developed cause marketing programs for Anheuser-Busch, General Motors, American Airlines, Chrysler Black Dealers Association, McDonald’s, Essence Magazine, Disney World, and 7-Eleven. Prior to forming Saad&Shaw, he headed his own firm, Shaw & Company. Mel holds a Bachelor of Science degree from Lane College in Tennessee; a master’s degree in business education from the University of Memphis. In 1991 Mel received an honorary doctor of humanities degree from Lane College in recognition of his unique donor engagement and cause marketing programs and their impact on the fields of philanthropy and higher education. Pearl D. Shaw, CFRE, is a fund development strategist and nationally syndicated writer with management experience in the private and non-profit sectors. As a principal at Saad&Shaw she works directly with diverse nonprofit and higher education leaders conducting feasibility studies, designing fundraising programs, and leading training sessions that engage trustees, volunteers and staff. Prior to forming Saad&Shaw she headed her own firm, Phrased Write, providing nonprofit organizations with proposal writing, executive coaching, and strategic fund development services. She served as development director of the Women’s Funding Network, and as a major gifts officer for Mills College. Her private-sector experience includes operations management and business development for a software development firm. Pearl serves on the board of the Tennessee Education Lottery Corporation. She is a member of the Association of Fundraising Professionals (AFP) and serves on the marketing committee of the Women’s Foundation for a Greater Memphis. She holds a B.A. from the University of California at Berkeley, and a Master of Public Administration degree from California State University East Bay.

Détails de l'édition

• Éditeur: Saad&Shaw
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 069275685X
• ISBN 13: 9780692756850
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 136
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible