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KNOWN: The handbook for building and unleashing your personal brand in the digital age - Couverture souple

Schaefer, Mark W.

 
9780692816066: KNOWN: The handbook for building and unleashing your personal brand in the digital age
Couverture souple
ISBN 10 : 0692816062 ISBN 13 : 9780692816066
Editeur : Mark W. Schaefer, 2017

Synopsis

The bestselling book on personal branding in the world!

KNOWN is more than a book. It created a movement to build and nurture professional personal brands throughout the world. Today, AI is nipping at the heels of our skillsets and even our careers. Our only defense is a strong personal brand that helps out stand out in our field and rise above the noise.

Based on more than two years of research and interviews with nearly 100 leading thought leaders, KNOWN teaches you the science-based method to help you transcend the noise to become the go-to person in your company, your industry, and perhaps even the world.

The only sustainable competitive advantage you have in this world is your personal brand. Those who are KNOWN, get the calls returned, have the emails answered, open the doors for new careers and monetization opportunities. Find out why this book has changed the lives and businesses of thousands of business professionals around the world. KNOWN delivers a process that works in this digital age.

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Biographie de l'auteur

Mark W. Schaefer is a globally-recognized author, speaker, podcaster, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written five best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and The Content Code, named by INC magazine as one of the Top five marketing books of the year. Mark also wrote the classic first book on influence marketing, Return On Influence. His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. He has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.

Présentation de l'éditeur

In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more. With amazing case studies, dozens of exercises, and inspiring stories, KNOWN is the first book its kind, providing a path to personal business success in the digital age.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Mark W. Schaefer
Date d'édition
2017
Langue
anglais
ISBN 10 
0692816062
ISBN 13 
9780692816066
Reliure
Broché
Nombre de pages
255
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
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