Purpose, Incorporated: Turning Cause Into Your Competitive Advantage - Couverture souple

Wood, John; McGibbon, Amalia

 
9780692999639: Purpose, Incorporated: Turning Cause Into Your Competitive Advantage
Couverture souple
ISBN 10 : 0692999639 ISBN 13 : 9780692999639
Editeur : Big Purpose Press, 2017

Synopsis

Too many working professionals still subscribe to the old Milton-Friedman logic that “businesses' sole purpose is to generate profit for shareholders.” In this revolutionary book, authors John Wood and Amalia McGibbon show once and for all that cause is not the enemy of commercialism, but perhaps the new key to it. 

Based on over 100 interviews with entrepreneurs, executives and front-line staff, Wood and McGibbon provide a breath-taking tour of this new and inspiring world.

You’ll learn from mom-and-pop shops and corporate giants like Google and Goldman Sachs why corporate social responsibility is more than just a buzzword or publicity stunt, but instead represents the new competitive advantage. You’ll learn how to:

  • - win the war for talent
  • - create a compelling bond with customers
  • - motivate employees
  • - reduce attrition
  • - appease the regulators
  • - and create a positive buzz on social media

    • Purpose Incorporated is a “permission slip” to those businesspeople who want to have a positive impact on the world, but worry the corner office or cubicle isn't the place for it.

    Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

    Présentation de l'éditeur

    Too many working professionals still subscribe to the old Milton-Friedman logic that “businesses' sole purpose is to generate profit for shareholders.” In this revolutionary book, authors John Wood and Amalia McGibbon show once and for all that cause is not the enemy of commercialism, but perhaps the new key to it. 

    Based on over 100 interviews with entrepreneurs, executives and front-line staff, Wood and McGibbon provide a breath-taking tour of this new and inspiring world.

    You’ll learn from mom-and-pop shops and corporate giants like Google and Goldman Sachs why corporate social responsibility is more than just a buzzword or publicity stunt, but instead represents the new competitive advantage. You’ll learn how to:

  • - win the war for talent
  • - create a compelling bond with customers
  • - motivate employees
  • - reduce attrition
  • - appease the regulators
  • - and create a positive buzz on social media

    • Purpose Incorporated is a “permission slip” to those businesspeople who want to have a positive impact on the world, but worry the corner office or cubicle isn't the place for it.

    Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

    Éditeur
    Big Purpose Press
    Date d'édition
    2017
    Langue
    anglais
    ISBN 10 
    0692999639
    ISBN 13 
    9780692999639
    Reliure
    Broché
    Nombre de pages
    232
    Coordonnées du fabricant
    Manufactured by Amazon on behalf of the author
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