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'Fascinating... An absorbing and intelligent history of the pursuit of love' Daisy Goodwin, Sunday Times
Every week, thousands of people advertise for love in newspapers, magazines or online. But if you think this is a modern phenomenon, think again - the ads have been running for over three hundred years. From the first advertisement in 1695, placed by a young gentleman who 'would willingly Match himself to some Good Young Gentlewoman, that has a Fortune of £3000 or thereabouts' to the GSOH, WLTM and Internet dating of more recent years, each ad is a snapshot of its age. The result is a startling history of dating, marriage and society over three centuries - by turn hilarious and heartbreaking.
'A wonderfully funny, heart-warming history' Sunday Telegraph
'For the majority of their history, Lonely Hearts have been optimistically exacting of would-be inamoratos, demanding that they possess such desirable qualities as elegance, charm and wit. Precisely the same qualities, in other words, as are possessed by this wonderful book' The Times
'A meticulously researched, amusing and poignant study of human nature' Financial Times
'Fascinating, illuminating and thought-provoking' Easy Living
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