Promotional Strategy: Marketing Communications in Practice - Couverture souple

Name: Promotional Strategy: Marketing Communications in Practice
Author: Koekemoer, L.; Van Der Westhuizen, B.; Skinner, C.; Bird, Stephen R.; Duckles, R.; Blem, N.
ISBN: 9780702143700

Koekemoer, L.; Van Der Westhuizen, B.; Skinner, C.; Bird, Stephen R.; Duckles, R.; Blem, N.

9780702143700: Promotional Strategy: Marketing Communications in Practice

Couverture souple

ISBN 10 : 0702143707 ISBN 13 : 9780702143700

Editeur : Juta Academic, 1998

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When you integrate the tools of promotional strategy such as: advertising; personal selling; sales promotion; direct marketing; and public relations, you build a powerful communications strategy. This text covers all aspects of the promotional mix. Written for the Institute of Marketing Management's (IMM) course in Marketing Communications it integrates a practical approach with late 20th century theory.

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: Juta Academic
Date d'�dition: 1998
Langue: anglais
ISBN 10: 0702143707
ISBN 13: 9780702143700
Reliure: Broch�
Nombre de pages: 475
Coordonn�es du fabricant: non disponible
Personne responsable: non disponible

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Promotional Strategy: Marketing Communications in Practice

L. Koekemoer, B. Van der Westhuizen, C. Skinner, Stephen R. Bird, R. Duckles, N. Blem

Edit� par Juta Academic 30/11/1998, 1998

ISBN 10 : 0702143707 ISBN 13 : 9780702143700

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Vendeur : Bahamut Media, Reading, Royaume-Uni

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Paperback. Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. N� de r�f. du vendeur 6545-9780702143700

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Promotional Strategy: Marketing Communications in Practice

L. Koekemoer, B. Van der Westhuizen, C. Skinner, Stephen R. Bird, R. Duckles, N. Blem

Edit� par Juta Academic, 1998

ISBN 10 : 0702143707 ISBN 13 : 9780702143700

Ancien ou d'occasion Paperback

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Paperback. Etat : Very Good. Promotional Strategy: Marketing Communications in Practice This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N� de r�f. du vendeur 7719-9780702143700

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Articles li�s � Promotional Strategy: Marketing Communications in Practice

Promotional Strategy: Marketing Communications in Practice - Couverture souple

Koekemoer, L.; Van Der Westhuizen, B.; Skinner, C.; Bird, Stephen R.; Duckles, R.; Blem, N.

Synopsis

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Promotional Strategy: Marketing Communications in Practice

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Promotional Strategy: Marketing Communications in Practice

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