Strategy: Sustaining Competitive Advantage in a Globalised Context - Couverture souple

Goldman, Geoff; Nieuwenhuizen, Cecile

Couverture souple

ISBN 10 : 0702171956 ISBN 13 : 9780702171956

Editeur : Juta Legal and Academic Publishers, 2006

Synopsis

This book introduces learners to the fundamental concepts of strategic management of a small business, in the context of increasing globalisation. The text is designed to provide learners with the tools to analyse, formulate and implement strategies that will enhance the performance of any small business.

A propos du livre

À propos de l'auteur

Professor Cecile Nieuwenhuizen is the Head of Department: Business Management in the Faculty of Management at the University of Johannesburg. She is well known in the Entrepreneurship environment and is the series editor of the Entrepreneurship Series and other Entrepreneurship books. She has also published in the areas of Business Management and Marketing.

Détails de l'édition

• Éditeur: Juta Legal and Academic Publishers
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 0702171956
• ISBN 13: 9780702171956
• Reliure: Broché
• Nombre de pages: 160
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible