Relationship Marketing and Customer Relationship Management - Couverture souple

9780702186875: Relationship Marketing and Customer Relationship Management

Couverture souple

ISBN 10 : 0702186872 ISBN 13 : 9780702186875

Editeur : Juta Legal and Academic Publishers, 2011

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This 2nd edition provides new perspectives on the meaning of marketing. Relationship marketing (RM) and Customer relationship management (CRM) both represent a paradigm shift in traditional marketing thinking. This means moving away from marketing to anonymous masses to developing and managing relationships with identifiable customers and stakeholders.

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: Juta Legal and Academic Publishers
Date d'�dition: 2011
Langue: anglais
ISBN 10: 0702186872
ISBN 13: 9780702186875
Reliure: Broch�
Num�ro d'�dition: 2
Nombre de pages: 250
�diteur: Berndt Adele, Tait Madele
Coordonn�es du fabricant: non disponible
Personne responsable: non disponible

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