Articles liés à Marketing Management: A South African Perspective

Marketing Management: A South African Perspective - Couverture souple

 
9780702188572: Marketing Management: A South African Perspective
Couverture souple
ISBN 10 : 0702188573 ISBN 13 : 9780702188572
Editeur : Juta Legal and Academic Publishers, 2011

Synopsis

This book takes a fresh look at marketing and covers relevant and topical issues in the marketing world. This book not only covers the fundamental marketing issues but also focuses on emerging issues such as leadership in marketing, marketing metrics and the contribution to ROI, customer value and retention as prime strategies and marketing in developing countries. This book has been developed for South African students with a South African frame of reference. The well-designed text with ample examples and case studies will enable the students to understand and identify with this book.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Juta Legal and Academic Publishers
Date d'édition
2011
Langue
anglais
ISBN 10 
0702188573
ISBN 13 
9780702188572
Reliure
Broché
Nombre de pages
675
Éditeur
Cant M. C., Van Heerden C.H., Ngambi H.C.
Coordonnées du fabricant
non disponible
Personne responsable
non disponible