Speechwriting: The Expert Guide - Couverture souple

Lancaster, Simon S

Couverture souple

ISBN 10 : 0709089171 ISBN 13 : 9780709089179

Editeur : Robert Hale Ltd, 2010

Synopsis

Book by Lancaster Simon

A propos du livre

Présentation de l'éditeur :

Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a soundbite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, soundbites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigour with practical nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business.

Biographie de l'auteur :

Simon Lancaster runs Bespoke, Britain's leading specialist speechwriting agency. Over the last ten years, Simon has written hundreds of speeches for many of Britain's top politicians and business leaders, including Rt Hon Alan Johnson MP, Rt Hon Patricia Hewitt MP and the CEOs of HSBC, Cadbury and Intercontinental Hotels Group. He runs regular Creative Speechwriting courses and is a guest lecturer on Universtiy of Central Lancashire's MA in Rhetoric.

À propos de cette édition

• Éditeur: Robert Hale Ltd
• Date d'édition: 2010
• ISBN 10: 0709089171
• ISBN 13: 9780709089179
• Reliure: Broché
• Nombre de pages: 240