Articles liés à Corporate Innovation
Présentation de l'éditeur
This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.
Biographie de l'auteur
Multivolume collection by leading authors in the field
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
