Understanding Media: The Extensions of Man - Couverture souple

McLuhan, Marshall

Couverture souple

ISBN 10 : 0710018193 ISBN 13 : 9780710018199

Editeur : Routledge, 1964

Synopsis

McLuhan suggests we are living in the midst of a turbulent, unseen revolution, where human technologies are becoming extensions of the human organism and the central nervous system.

A propos du livre

Présentation de l'éditeur

What is the distinction between `Hot' and `Cool' Media? Who is `The Gadget Lover'? When Understanding Media was first published in 1964, it was immediately recognised as a brilliant and revolutionary work. Marshall Mcluhan's classic text offers us an all-encompassing exploration of the entire spectrum of communication as it has extended human horizons, from the invention of movable type through to the computer age.
McLuhan believed that we are living in the midst of a turbulent, unseen revolution, where human technologies become extensions of the human organism and the central nervous system. His book is a fascinating analysis of all types of media packed with illustrated examples - myriad topics include road and paper routes, clothing, housing, money, clocks, transport, advertisements, the movies and weapons.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 1964
• Langue: anglais
• ISBN 10: 0710018193
• ISBN 13: 9780710018199
• Reliure: Broché
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible