Advertising - Couverture souple

Jefkins, Frank

Couverture souple

ISBN 10 : 0712108564 ISBN 13 : 9780712108560

Editeur : M&T Press, 1994

Synopsis

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A propos du livre

Présentation de l'éditeur

This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.  The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video and satellite broadcasting.  Case studies are used to bring the subject into the real world.

Présentation de l'éditeur

Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.

Détails de l'édition

• Éditeur: M&T Press
• Date d'édition: 1994
• Langue: anglais
• ISBN 10: 0712108564
• ISBN 13: 9780712108560
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 384
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible