Books for Sale - Couverture rigide

Mandelbrote, Giles; Harris, Michael; Myers, Robin

 
9780712350853: Books for Sale
Couverture rigide
ISBN 10 : 0712350853 ISBN 13 : 9780712350853
Editeur : The British Library Publishing Division, 2009

Synopsis

Advertising and promotion has always underpinned the business of bookselling. The process of marketing is pervasive and inescapable, yet it is often difficult for the historian to reconstruct. The essays in this book explore a wide variety of practices ranging from the earliest book advertisements in the fifteenth century to selling books online in the twenty-first.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Advertising and promotion has always underpinned the business of bookselling. The process of marketing is pervasive and inescapable, yet it is often difficult for the historian to reconstruct. The essays in this book explore a wide variety of practices ranging from the earliest book advertisements in the fifteenth century to selling books online in the twenty-first.

Revue de presse

covers an important aspect of the book trade over 4 centuries succinctly. --Nicolas Barker, The Book Collector

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
The British Library Publishing Division
Date d'édition
2009
Langue
anglais
ISBN 10 
0712350853
ISBN 13 
9780712350853
Reliure
Relié
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
non disponible