Corporate Reputation: Managing the New Strategic Asset - Couverture rigide

Smythe, John; Etc.; Dorward, Colette; Reback, Jerome

Couverture rigide

ISBN 10 : 0712650598 ISBN 13 : 9780712650595

Editeur : Random House Business Books, 1992

Synopsis

This book takes a look at an area which many companies neglect, but which is crucial to survival and success. This is the reputation of the firm - the way in which it is perceived by customers and clients, who, as research shows, are influenced by what they see as "good" or "bad" corporate behaviour. The most successful and enduring companies understand this and manage reputation like any other valuable corporate asset, in order to maintain customer loyalty and good employee relations. This process goes far beyond merely adopting a glossy programme of PR and slick advertising. It involves a genuine commitment to excellence in all aspects of corporate activity. The book details how to draw up, implement and manage the necessary programme of corporate communications both inside and outside the company.

Détails de l'édition

• Éditeur: Random House Business Books
• Date d'édition: 1992
• Langue: anglais
• ISBN 10: 0712650598
• ISBN 13: 9780712650595
• Reliure: Relié
• Nombre de pages: 180
• Coordonnées du fabricant: non disponible
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