Managing Across Borders: The Transnational Solution - Couverture souple

Bartlett, Christopher A.; Ghoshal, Sumantra

Couverture souple

ISBN 10 : 0712655441 ISBN 13 : 9780712655446

Editeur : Random House Business Books, 1992

Synopsis

This handbook provides "hands-on" practical advice for managers as to how they should develop the organizational stucture, administrative processes, management thinking and practice necessary to implement the new strategies in the face of globalization. The book gives practical advice illuminated by case studies of companies including Matsushita, Proctor & Gamble, Ericsson and Kentucky Fried Chicken. This study is based on a five-year research project involving interviews with over 230 managers in the world's leading companies. Christopher is the co-author of "Managing the Global Corporation".

A propos du livre

Présentation de l'éditeur

The authors argue that in an environment of increasing complexity, diversity, and change, companies cannot manage through structures that are unidimensional, symmetrical, and static. Firms that develop the organizational capability to embrace the complexity and dynamism rather than deny it will have an enormous source of competitive advantage. Bartlett and Ghoshal not only describe the characteristics of the emerging transnational organization - the new configuration of assets and resources, the shifting distribution of roles and relationships, and the different set of management skills and capabilities - they also provide specific guidance on how companies can develop them.

Managing Across Borders is the product of the five-year worldwide research project that involved interviews with 236 managers in some of the world's leading companies based in the United States, Japan and Europe. The book is essential reading for executives who recognize that the structures, processes, and mentalities developed in response to opportunities and demands of an earlier era will not carry their firms through the 1990s. It provides a vision for a new organizational form that will take companies into the twenty-first century.

Biographie de l'auteur

Christopher A Bartlett is professor of Business Administration at the Harvard Business School. Sumantra Ghoshal is associate professor of Business Policy at the European Institute of Business Administration (INSEAD), in Fontainbleu, France.

Détails de l'édition

• Éditeur: Random House Business Books
• Date d'édition: 1992
• Langue: anglais
• ISBN 10: 0712655441
• ISBN 13: 9780712655446
• Reliure: Broché
• Nombre de pages: 288
• Coordonnées du fabricant: non disponible
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