Perfect Customer Care: All You Need to Get it Right First Time - Couverture souple

Johns, Ted

 
9780712659123: Perfect Customer Care: All You Need to Get it Right First Time

Synopsis

The only customers worth having are regular customers - those who come back to buy again and again. But they won't come back with those regular repeat orders unless you know how to look after them, how to provide what they want plus a bit extra, and how to add value to every transaction. This book explains how to motivate people to give first-class customer service and provides questionnaires which show the reader just how well his or her company is shaping up to this vital business requirement.

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Présentation de l'éditeur

Perfect Customer Care provides companies big and small with the answers to some of the most important business questions facing us today. Customers don't come back with those valuable repeat orders unless you show them you care about their satisfaction. That means showing them you know how to look after them, how to provide what they want -- plus that little bit extra. Everyone in the firm, from the boss to the receptionist, must play a part in converting each new customer into a thoroughly satisfied client whose future orders will drive your continuing success.

The Perfect series is a range of practical guides that give clear and straightforward advice on everything from getting your first job to choosing your baby's name. Written by experienced authors offering tried-and-tested tips, each book contains all you need to get it right first time.

Biographie de l'auteur

Ted Johns is designer of the Professional Timekeeper time control system. He is leader of The Prosper Consortium, a consultancy and training organization.

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