The Deviant's Advantage - Couverture souple

Mathews, Ryan

Couverture souple

ISBN 10 : 0712661026 ISBN 13 : 9780712661027

Editeur : Random House Business Books, 2003

Synopsis

The authors aim to demonstrates how ideas can create increasingly profitable markets as they move from "the fringe", to "the edge", to the "realm of cool", and from "the next big thing" to "social convention". They promote the concept that tomorrow's commercial success is an obession in the mind of today's deviant.

A propos du livre

À propos de l'auteur

Ryan Mathews and Watts Wacker are futurists and principles of FirstMatter, a trend-watching consulting firm. The co-author of the bestselling The Myth of Excellence, Mathews has been profiled in Fast Company and Wired. Watts Wacker has been profiled in Fast Company and Forbes, and was called "one of the 50 smartest people in the business world" by The Financial Times. He is the co-author of The 500-Year Delta and The Visionary's Handbook.

Détails de l'édition

• Éditeur: Random House Business Books
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 0712661026
• ISBN 13: 9780712661027
• Reliure: Broché
• Nombre de pages: 336
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible