Moving To E-Business - Couverture souple

Willcocks, Leslie

 
9780712669832: Moving To E-Business

Synopsis

Chapter 1- Business Internet Strategy Chapter 2- The Roles of the CEO and the CIOChapter 3- E-Business - the Strategic Marketing PerspectiveChapter 4- New Business Models - the Challenges of TransitionChapter 5- Business to Business E-commerceChapter 6- The Changing Nature of IntermediationChapter 7- E-branding or Rebranding?Chapter 8- Implications of the Attention Economy for E-businessChapter 9- Sourcing Internet DevelopmentChapter 10- Building the Infrastructure for E-business

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