The Customer Revolution - Couverture rigide

Seybold, Patricia

Couverture rigide

ISBN 10 : 0712669841 ISBN 13 : 9780712669849

Editeur : Random House Business Books, 2001

Synopsis

The changes caused by the Internet revolution in the last six years are the equivalent in scope, drama and impact on business to the first 100 years of the Industrial Revolution. If the last six years have changed the face of business so fundamentally, what will the next few bring?Those companies on the forefront will be the ones who design an organisation structure, develop a set of business models, and have a product portfolio that can be all be altered overnight based on customer behaviour, feedback and suggestions.--Based on extensive research in North America, Europe and Asia - i.e. completely international--Covers many detailed case examples of cutting-edge practices by leading companies around the world- those in the forefront of their industry

A propos du livre

Présentation de l'éditeur

'As with her previous book, Customers.com, The Customer Revolution should be required reading for managers at any company - old or new - who are assessing the real impact of the Internet on their businesses. Highly recommended.' Amazon.com business editor reviewThe Customer Revolution shows how the companies who will succeed will be the ones who design an organisation structure, develop a set of business models and have a product portfolio that can all be altered overnight based on customer behaviour, feedback and suggestions. Based on extensive research in Europe, America and Asia and covering detailed case studies of leading companies around the world (including Tesco and Hewlett Packard) The Customer Revolution shows you exactly how to win in your business.

Biographie de l'auteur

Patricia B. Seybold is the founder and CEO of the Patricia Seybold Group, a worldwide strategy and technology consulting firm based in Boston, Massachusetts which specializes in helping companies with their strategy, best practices and technology architecture decisions. She is also author of the bestselling Customers.com (Random House Business Books, 1998) which has sold over 225,000 copies world-wide since publication.

Détails de l'édition

• Éditeur: Random House Business Books
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 0712669841
• ISBN 13: 9780712669849
• Reliure: Relié
• Nombre de pages: 416
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible