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Get Innovative or Get Dead!: Building Competitive Companies for the 21st Century - Couverture souple

Kiernan, Matthew J.

 
9780712678209: Get Innovative or Get Dead!: Building Competitive Companies for the 21st Century

Synopsis

This text reveals the methods of companies competing successfully on a global scale and proposes "Eleven Commandments" of strategic management. It maintains that companies must anticipate and create tomorrow's markets, or face certain decline.

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