Intelligent Business Alliances: How to Profit Using Today's Most Important Strategic Tool - Couverture rigide

Segil, Larraine

Couverture rigide

ISBN 10 : 071267960X ISBN 13 : 9780712679602

Editeur : Random House Business Books, 1998

Synopsis

A guide to winning, establishing and managing strategic alliances aimed at managers in companies of any size. Segil covers every important type of alliance, including partnerships, joint ventures, distribution deals and equity investments, describing how to make these alliances and providing case studies.

A propos du livre

Présentation de l'éditeur

Alliances between companies have become a major competitive tool, allowing companies to exploit their complementary. However, many comapnies mishandle their alliances, wasting money, time, and effort. Now, international business consultant Larraine D. Segil shows how to establish and manage profitable alliances. "A breakthrough."--Bestselling business author Ken Blanchard.

From the Hardcover edition.

Détails de l'édition

• Éditeur: Random House Business Books
• Date d'édition: 1998
• Langue: anglais
• ISBN 10: 071267960X
• ISBN 13: 9780712679602
• Reliure: Relié
• Nombre de pages: 272
• Coordonnées du fabricant: non disponible