Marketing and PR: Getting Customers and Keeping Them...without Breaking the Bank - Couverture souple

Wilde, Nick; Holden, Philip R.

Couverture souple

ISBN 10 : 0713675462 ISBN 13 : 9780713675467

Editeur : A & C Black Publishers Ltd, 2007

Synopsis

The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Marketing and PR are essential if you are to spread the good word about your business and what it does. You may have the best products and services available, but if no-one knows about them, you won't benefit. To help you get the most from your business, chapters include: Promote or die! Knowing your market Creating a marketing plan Watching your spending Investigating niche marketing Writing great marketing copy Getting your press releases noticed Investigating piggyback marketing deals Getting the best from permission-based e-mail marketing 'a great little package' The Bookseller

A propos du livre

À propos des auteurs

Nick Wilde is an academic and founder of www.pleasewalkonthegrass.com, the creative challenge consultancy.

Philip Holden is Senior Lecturing in Marketing at the University of Greenwich. He established the Small Business MBA at Greenwich University, London, and is the Programme Leader for the full-time MA in Strategic Marketing Communications.

Détails de l'édition

• Éditeur: A & C Black Publishers Ltd
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 0713675462
• ISBN 13: 9780713675467
• Reliure: Broché
• Nombre de pages: 208
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible