Killer Web Content: Make the Sale, Deliver the Service, Build the Brand - Couverture souple

McGovern, Gerry

Couverture souple

ISBN 10 : 071367704X ISBN 13 : 9780713677041

Editeur : A & C Black Publishers Ltd, 2006

Synopsis

On the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you. This book helps readers to: * provide visitors to their website with the right content at just the right time * write compelling Web content that users really respond to and want more of * make sure their website has the best possible chance of getting into the first page of search results * understand the benefits of blogs, RSS, and e-mail newsletters Web content is an increasingly important asset. It helps sell products and deliver services. From travel companies to software companies, from universities to governments, it's something that has to be got right.

A propos du livre

À propos de l'auteur

Gerry McGovern is managing partner at a consultancy that focuses on maximising value from Web content. He has been involved in the Internet since 1994, and has worked on Internet assignments in 35 countries. Gerry has published four books on Web content.

Détails de l'édition

• Éditeur: A & C Black Publishers Ltd
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 071367704X
• ISBN 13: 9780713677041
• Reliure: Broché
• Nombre de pages: 224
• Coordonnées du fabricant: non disponible
• Personne responsable: WordUnited GmbH; distribution@wordunited.com; ; Theodorstrasse 105; DUSSELDORF; 40472; Allemagne