Written in conjunction with the Fine Art Trade Guild, this book offers advice on starting up your own gallery. It covers all the basic questions involved such as the pros and cons of running your own busines, choosing premises, start up and running costs, typical leasehold agreements, financial projections, grants, business plans, cashflow and financial management, contracts, exploring product groups and sourcing products, pricing, role of computers, the internet and e-marketing, capital investment, effective marketing, stock display, sales techniques, employing staff, legalities, etc. There are also case studies.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Annabelle Ruston and Mike Sims are both editors for the Fine Art Trade Guild magazines and the subjects covered in this book are ones that they are dealing with every day for the Guild's members and their trade journals.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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