Weird Ideas That Work: 18 Ways to Build Companies Where Innovation Never Stops - Couverture souple

Sutton, Robert I

Couverture souple

ISBN 10 : 0713995459 ISBN 13 : 9780713995459

Editeur : Allen Lane, 2002

Synopsis

There is a growing concern - even obsession - with creativity in the workplace. But few of us have a clear idea about what it is. Bob Sutton's book begins by demystifying creativity at work and goes on to show how companies have managed and mismanaged the creative potential of their staff. His conclusions, drawn from close study of dozens of successful companies and hundreds of case studies, will come as a shock to anyone who thinks you can 'just add creativity' to a business and watch the profits roll in. Because not only is creativity messy and noisy, it is almost always useless. And that's if you're doing it right.

A propos du livre

À propos de l?auteur

Robert Sutton is the bestselling author of The No Asshole Rule, on building civilized workplaces, which has sold 800,000 copies around the world, Good Boss, Bad Boss and Scaling Up Excellence. A professor at Stanford's Department of Management Science and Engineering, he co-launched the Designing Organizational Change Project, which develops evidence-based and useful ways to change organizations for the better. He is a fellow at IDEO and has published over 150 articles in academic journals and outlets such as the Harvard Business Review, the McKinsey Quarterly, and the Financial Times. Sutton was named as one of 10 B-School All-Stars by BusinessWeek, described as professors who are influencing contemporary business thinking far beyond academia. He tweets @work_matters

Détails de l'édition

• Éditeur: Allen Lane
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0713995459
• ISBN 13: 9780713995459
• Reliure: Broché
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible