Articles liés à Decoding Advertisements
Synopsis
This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur
This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.
Biographie de l'auteur
Judith Williamson is an academic who teaches media studies at UK universities. She is also a writer and critic and lives in London. She is the author of two other acclaimed books on culture and imagery, Consuming Passions: The Dynamics of Popular Culture (1986) and Deadline at Dawn: Film Criticism 1980-1990 (1993)
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Résultats de recherche pour Decoding Advertisements
Image d'archives
Decoding Advertisements (Ideas in Progress)
Edité par
Marion Boyars Publishers Ltd, 1994
ISBN 10 : 0714526150
ISBN 13 : 9780714526157
Ancien ou d'occasion
paperback
Vendeur : Evergreen Goodwill, Seattle, WA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : Good. N° de réf. du vendeur mon0000305796
Acheter D'occasion
EUR 2,07
Expédition à EUR 3,52
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Decoding Advertisements: Ideology and Meaning in Advertising
Edité par
Marion Boyars Publishers Ltd, 1978
ISBN 10 : 0714526150
ISBN 13 : 9780714526157
Ancien ou d'occasion
Paperback
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. This book, now considered a classic, sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary. The author pulled no punches when she published this in 1978 and her arguments are even more compelling in the 21st-century. If society is to be changed, the environment protected and social justice extended, this vicious circle of "necessity" and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. Because it provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda this book will continue to sell and be used on courses for years to come. N° de réf. du vendeur 00102010002
Acheter D'occasion
EUR 5,69
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 4 disponible(s)
Image d'archives
Decoding Advertisements (Ideas in Progress)
Edité par
Marion Boyars Publishers Ltd, 1994
ISBN 10 : 0714526150
ISBN 13 : 9780714526157
Ancien ou d'occasion
paperback
Vendeur : HPB-Emerald, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_473576785
Acheter D'occasion
EUR 3,18
Expédition à EUR 3,31
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Decoding Advertisements (Ideas in Progress)
Edité par
Marion Boyars Publishers, 1994
ISBN 10 : 0714526150
ISBN 13 : 9780714526157
Ancien ou d'occasion
Couverture souple
Vendeur : Wonder Book, Frederick, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. N° de réf. du vendeur F10J-00930
Acheter D'occasion
EUR 7,06
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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Image d'archives
Decoding Advertisements: Ideology and Meaning in Advertising
Edité par
Marion Boyars Publishers Ltd, 1978
ISBN 10 : 0714526150
ISBN 13 : 9780714526157
Ancien ou d'occasion
Paperback
Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : Good. This book, now considered a classic, sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary. The author pulled no punches when she published this in 1978 and her arguments are even more compelling in the 21st-century. If society is to be changed, the environment protected and social justice extended, this vicious circle of "necessity" and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. Because it provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda this book will continue to sell and be used on courses for years to come. N° de réf. du vendeur CIN0714526150G
Acheter D'occasion
EUR 7,50
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 4 disponible(s)
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Decoding Advertisements: Ideology and Meaning in Advertising: 0001 (Open Forum S.)
Edité par
Marion Boyars, 2010
ISBN 10 : 0714526150
ISBN 13 : 9780714526157
Ancien ou d'occasion
paperback
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. N° de réf. du vendeur rev2781218414
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Image d'archives
Decoding Advertisements (Ideas in Progress)
Edité par
Marion Boyars Publishers Ltd, 1994
ISBN 10 : 0714526150
ISBN 13 : 9780714526157
Ancien ou d'occasion
paperback
Vendeur : HPB-Diamond, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_418710147
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Decoding Advertisements: Ideology and Meaning in Advertising: 0001 (Open Forum S.)
Edité par
Marion Boyars, 2010
ISBN 10 : 0714526150
ISBN 13 : 9780714526157
Ancien ou d'occasion
paperback
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Ex library copy with usual stamps & stickers. N° de réf. du vendeur rev2045049997
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Decoding Advertisements: Ideology and Meaning in Advertising (Open Forum S.)
Edité par
Marion Boyars 22/01/2010, 2010
ISBN 10 : 0714526150
ISBN 13 : 9780714526157
Ancien ou d'occasion
Couverture souple
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
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Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9780714526157
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Image d'archives
Decoding Advertisements (Ideas in Progress)
Edité par
Marion Boyars Publishers, 1994
ISBN 10 : 0714526150
ISBN 13 : 9780714526157
Ancien ou d'occasion
paperback
Vendeur : HPB-Ruby, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_479240303
Acheter D'occasion
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Expédition nationale : Etats-Unis
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