Retail Marketing - Couverture rigide

 
9780714646497: Retail Marketing
Couverture rigide
ISBN 10 : 0714646490 ISBN 13 : 9780714646497
Editeur : Routledge, 2004

Synopsis

First published in 2004, This collection explores the emerging and diverse world of retail marketing by tracing its development from the 1980s to the present day. The market-driven retail company shows concern for the customer throughout the organisation, throughout all functions and departments. Such a company tries to understand how customers choose their purchases, the criteria they use, and attempts to ensure that it is more successful in meeting customer requirements than the competition. Retail Marketing discusses what range of products and services should be offered, where, at what price, and how these activities should be advertised, promoted and developed.

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À propos de l?auteur

Gary Akehurst is Professor of Marketing at the University of Portsmouth. Previously he was Professor of Marketing Management and Head of the Business Research Centre at Southampton Business School and Senior Consultant with Touche Ross Management Consultants. He has published widely in the areas of marketing, retailing, and tourism planning and development. He is Editor of The Service Industries Journal. Nicholas Alexander is Senior Lecturer in Retailing in the School of Commerce and International Business Studies, Faculty of Business and Management, University of Ulster. He was previously Lecturer in Retail Management at the University of Surrey and Coca Cola Lecturer in Retailing at the University of Edinburgh. His primary research interest is the internationalisation of retailing. He is Associate Editor of The Service Industries Journal.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2004
Langue
anglais
ISBN 10 
0714646490
ISBN 13 
9780714646497
Reliure
Relié
Nombre de pages
250
Éditeur
Akehurst Gary, Alexander Nicholas
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne

Autres éditions populaires du même titre

9780714641751: Retail Marketing

Edition présentée

ISBN 10 :  0714641758 ISBN 13 :  9780714641751
Editeur : Routledge, 2004
Couverture souple