HOW TP DESIGN TRADEMARKS AND LOGOS (0000) - Couverture rigide

MURPHY J

 
9780714825571: HOW TP DESIGN TRADEMARKS AND LOGOS (0000)

Synopsis

An illustrated book for graphic designers describing the whole process of creating corporate identities - design and conceptualization, idea editing and refinement, product placement, strategy development and the legal aspects of marketing a logo. A review of existing logos defines how they were created and the reasons for their success.

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