Jump Start Your Business Brain: Win More, Lose Less and Make More Money - Couverture souple

Hall, Doug

Couverture souple

ISBN 10 : 0715315463 ISBN 13 : 9780715315460

Editeur : David & Charles, 2002

Synopsis

Highly successful entrepreneur Doug Hall is on a personal quest to help you tilt the odds of success in your favour. Here he reveals the data-based wisdom, advanced technology and no-fail practical tactics that can help you significantly increase both top-line sales and bottom-line profits. You'll learn how to triple the success of your sales and marketing efforts, double your success when 'closing a sale', design your services or profits for 'power sales', think smarter when creating ideas, multiply your brain's ability to craft winning ideas, and overcome your fears, build courage and take action - and that's just for starters! This book is based on real data, channeling to you the wisdom from the results of groundbreaking research from over 10,000 products, services and frontline development groups. The principles in this book have been proven effective with large, small and even very small businesses.

A propos du livre

À propos de l?auteur

Doug Hall started his entrepreneurial career at the age of twelve. With a degree in Chemical Engineering, he joined Proctor & Gamble where he rose to the rank of Master Marketing Inventor. Ten years later he retired to persue his version of the American dream. With three credit cards and his basement as his office, he founded what is today the leading corporate innovation and research facility in the USA - the Eurekal Ranch. Clients include Mattel, Johnson & Johnson, Compaq Computers and Pepsi-Cola. A national study found the average US home uses 18 products or services Doug and his team have helped develop. Doug and his family split their time between Cincinnati, Ohio and Prince Edward Island, Canada.

Détails de l'édition

• Éditeur: David & Charles
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0715315463
• ISBN 13: 9780715315460
• Reliure: Broché
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible