Behavioural Science: For Marketing and Business Students - Couverture souple

MacDonagh, Joseph; Weldridge, Rebecca; Linehan, Carol

 
9780717133802: Behavioural Science: For Marketing and Business Students
Couverture souple
ISBN 10 : 071713380X ISBN 13 : 9780717133802
Editeur : Gill & Macmillan Ltd, 2002

Synopsis

This 2nd Edition has been completely updated to incorporate changes that have taken place in the world of business and particularly in Irish society since its first publication in 1994. A succinct and up-to-date treatment of the social and economic theory of Behavioural Science. Is well illustrated and written in simple jargon-free language. Each chapter begins with chapter objectives, and has clearly defined section headings, summaries and possible exam questions. Suitable for students of basic Psychology taking business courses in Management, Sales, Advertising and particularly Marketing Institute (MII) students.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Joseph MacDonagh, MA, Reg. Psychol., lectures in Management at the Institute of Technology, Tallaght. Carol Linehan, PhD, lectures in the Department of Management and Marketing, University College Cork. Rebecca Weldridge lectured at the College of Marketing & Design, Dublin Institute of Technology.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Gill & Macmillan Ltd
Date d'édition
2002
Langue
anglais
ISBN 10 
071713380X
ISBN 13 
9780717133802
Reliure
Broché
Numéro d'édition
2
Nombre de pages
264
Coordonnées du fabricant
non disponible
Personne responsable
non disponible