Public Relations: A Practical Approach - Couverture souple

Gunning, Ellen

Couverture souple

ISBN 10 : 0717134571 ISBN 13 : 9780717134571

Editeur : Gill & Macmillan Ltd, 2003

Synopsis

Everything from photo-calls and press releases, to crisis management, financial PR, public consultation and the future of the industry are dealt with. It mixes practical advice with current practice. This book uses Irish examples, quotes Irish practitioners and case studies, looks at current trends in Irish consultancy and in-house practice and is geared to an Irish market, but includes references to international practice. It includes suggested approaches to past papers both for the Introduction to PR and the Diploma courses and includes Sample PR Projects. It is written for students on the following courses: Diploma in Public Relations (Public Relations Institute of Ireland); Introduction to Public Relations (Irish Academy of Public Relations); and, Distance Learning Programmes (Irish Academy of Public Relations). It is also suitable for any student studying PR as part of Communications or Marketing courses at third level.

A propos du livre

À propos de l?auteur

Ellen Gunning MA, MIAPR, MPRII, NUJ, is the founder-director of the Irish Academy of Public Relations, the largest provider of PR education in Ireland. She has 20 years' experience as a PR practitioner. She is a former national examiner (PR Theory) of the Institute's Diploma in Public Relations. She lectures to Academy students in Dublin, Cork and Galway. She is a member of the Public Relations Institute of Ireland (PRII), the National Union of Journalists (NUJ), European Federation of Public Relations Practitioners (CERP) and the International Public Relations Association (IPRA). You can email Ellen and the Irish Academy of Public Relations at info@irishacademy.com

Détails de l'édition

• Éditeur: Gill & Macmillan Ltd
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 0717134571
• ISBN 13: 9780717134571
• Reliure: Broché
• Nombre de pages: 512
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible