Articles liés à Marketing An Introduction for Students in Ireland
Synopsis
The fourth edition of this successful and well-established textbook provides an introduction to marketing theory, supported by examples of Irish and international marketing best practice.
- New to this edition:
- Completely updated perspectives on marketing theory and practice
- Each chapter is updated with new vignettes, statistics, theories and examples to reflect dynamic changes and challenges within this discipline
- New and updated case studies including the Love Irish Food Initiative, the Community Games Movement, Tayto, Flahavan’s Porridge and Dubarry Footwear
- Analysis of the changes that have taken place in the Irish marketing environment
- Emphasis on the challenges that will face Irish marketers in coming years
- Completely updated perspectives on marketing theory and practice
- A customer-centric approach to marketing is presented as the basis for making key decisions
Additional resources for lecturers include:
PowerPoint slides
Multiple choice questions with answers
Short questions with answers
Case study teaching notes
A ‘Design a Questionnaire’ exercise with answer
Advertisement images and statistics tables from the text
SUITABLE FOR
- First and Second year business students at third level
- Students taking a marketing module as part of any other course
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Donal Rogan, BComm, HDMP, MBS is a senior lecturer in Marketing at the Institute of Technology Tallaght, Dublin.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Résultats de recherche pour Marketing An Introduction for Students in Ireland
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Marketing : An Introduction for Students in Ireland
Edité par
M.H. Gill & Co. U. C., 2011
ISBN 10 : 0717149811
ISBN 13 : 9780717149810
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 16185126-75
Quantité disponible : 1 disponible(s)
Image d'archives
Marketing : An Introduction for Students in Ireland
Edité par
M.H. Gill & Co. U. C., 2011
ISBN 10 : 0717149811
ISBN 13 : 9780717149810
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 18739122-20
Quantité disponible : 1 disponible(s)
Image d'archives
Marketing : An Introduction for Students in Ireland
Edité par
M.H. Gill & Co. U. C., 2011
ISBN 10 : 0717149811
ISBN 13 : 9780717149810
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur GRP91389971
Quantité disponible : 1 disponible(s)
Image d'archives
Marketing An Introduction for Students in Ireland
Edité par
Gill & Macmillan Ltd, 2011
ISBN 10 : 0717149811
ISBN 13 : 9780717149810
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. N° de réf. du vendeur GOR004196368
Quantité disponible : 1 disponible(s)
Image d'archives
Marketing An Introduction for Students in Ireland
Edité par
Gill, Ireland, Dublin, 2011
ISBN 10 : 0717149811
ISBN 13 : 9780717149810
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. The fourth edition of this successful and well-established textbook provides an introduction to marketing theory, supported by examples of Irish and international marketing best practice. New to this edition: Completely updated perspectives on marketing theory and practice Each chapter is updated with new vignettes, statistics, theories and examples to reflect dynamic changes and challenges within this discipline New and updated case studies including the Love Irish Food Initiative, the Community Games Movement, Tayto, Flahavans Porridge and Dubarry Footwear Analysis of the changes that have taken place in the Irish marketing environment Emphasis on the challenges that will face Irish marketers in coming years A customer-centric approach to marketing is presented as the basis for making key decisions Additional resources for lecturers include: PowerPoint slides Multiple choice questions with answers Short questions with answers Case study teaching notes A Design a Questionnaire exercise with answer Advertisement images and statistics tables from the text SUITABLE FOR - First and Second year business students at third level - Students taking a marketing module as part of any other course. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR009073215
Quantité disponible : 1 disponible(s)